Digital Marketing & strategy manager
Industry First 3D Configurator
From clay models to a mobile friendly 3D model configurator in six months. Built on a proprietary CMS, with Sketchfab as the player and INDG creating assets. Sketchfab is the leading platform to publish, share & integrate interactive 3D content any where on the web: websites, ecommerce platforms, blogs, articles, advertising campaigns and across social channels.
Mobile Friendly
Save Your Build
Retargeting Ads for Saved Builds
Sales Enablement Tool in Dealerships
Onsite Event Configurations to Online Deposit to Home Delivery
New Model Launch Campaigns Build Advocates
Highly Engaging Social Content
Sells Parts and Accessories
Drives Awareness of UnderPerforming Accessories
Marketo Integration Segmented Buyers and Customers
Dynamic Content in Paid Media Driving Configurations
Over 60% of buyers configured a unit online
Shop Yamaha
Full Ecommerce ownership across 1000+ dealers in the US. Uniquely, Dealers need to set their own price in the ERP. We then integrate with this price file, allow the customer to select a dealer, and display that dealer's local price.
Developed Global PIM System
DAM Management and Naming Strategy
Managed Fitment and Model Year Changes
Required and Recommended Item Strategy
Online Merchandising
SEO and Metadada Strategy
Product reviews and moderation admin
Videos in product pages (YouTube player)
SEO/URL management
Priority Shipping promotions
Access to Customer Wish List
Live Online Chat with Yamaha-CR
Trigger emails for back orders, order status-shipped, tracking, out for delivery, delivered, product reviews
Double up on promotions
Banners & forms for lead generation
Address autocomplete functionality
Dealer pricing is listed as dealer price below MSRP
Customer photos used on product pages could uploaded with review feedback –Social UGC
Two Yamahas, One Passion
"Spending time under the sky and around trees is important to me, breaking up my time in studios and on the road with the outdoors is important if I’m gunna keep it all together in my head. So I take my inclination to play and adventure seriously. It keeps me inspired and moving forward into whatever is next.”
See My Social Work
Analytics Infrustructure
Source Of Marketing Truth
Source Of Marketing Truth
Source Of Marketing Truth
RCM Qualification Stage leads
RCM Qualification Funnel
Marketo New Leads per Month by Source
Lead Score per RCM Qual Stage Leads
Emails by Week
Email Deliveries by Day
Email Bounce Rate by Month
Top 20 Bounced Emails
Email Opens by Day
Email CTOR by Day
Email Click-Through Rate by Day
Email Unsubscribes by Day
Form Fills by Day
Leads by State
Leads by
RCM Qualification Stage leads
RCM Qualification Funnel
Marketo New Leads per Month by Source
Lead Score per RCM Qual Stage Leads
Emails by Week
Email Deliveries by Day
Email Bounce Rate by Month
Top 20 Bounced Emails
Email Opens by Day
Email CTOR by Day
Email Click-Through Rate by Day
Email Unsubscribes by Day
Form Fills by Day
Leads by State
Leads by Source by Month
Original Source Info All
Original Source Type
All Owner by RCM Qualification Stage
Web Experience & CRO
Source Of Marketing Truth
Source Of Marketing Truth
New Visits by State
Daily Unique Visitors
Traffic Trend (Log Scale) by Week
Goal Completions by Week
Social Network Visits
New Visits Forecast by Week
Visitors by Day
Average Visit Duration
Page views by Day
Visits by DayAvg.
Page views per Visit
Bounce Rate
Visits by Mobile Device
New Visit Sources
Campaign Traffic Impact
Social Network Visit Trend
State Sessions Count
Goal Completions Trend
Social Media Performance
SEO, SEM, Keyword Strategy
SEO, SEM, Keyword Strategy
Post Sentiment
Reach, Engagement and CPC by Age
Engagement by Day
Reach by Day
Cost per Engagement Type
Unique vs Overall Impressions
Reach by Gender
Global Reach
Reach by Age and Gender
Likes, Comments, and Posts by Age
Impressions by Age by Day
Likes, Comments, and Page Engagements by Day
Likes by Device
Likes by Age and Gender
Likes by Country
Reach
Post Sentiment
Reach, Engagement and CPC by Age
Engagement by Day
Reach by Day
Cost per Engagement Type
Unique vs Overall Impressions
Reach by Gender
Global Reach
Reach by Age and Gender
Likes, Comments, and Posts by Age
Impressions by Age by Day
Likes, Comments, and Page Engagements by Day
Likes by Device
Likes by Age and Gender
Likes by Country
Reach by Device
Trending Cost per Action Type
Cost per Action by Device
Trending CPC by Day
Cost per Like by Age and Gender
Net Page fans
Page Engagement Rate
SEO, SEM, Keyword Strategy
SEO, SEM, Keyword Strategy
SEO, SEM, Keyword Strategy
Organic Vs Paid Keywords
On-Site Search Analysis
MetaData Optimization
ScreamingFrog SEO Website Remediation
Identify gaps in competitor Keywords
Seasonality to keyword maintenance
Transactional keywords
Exclusion lists and negative Keywords
Affinity audiences to expand impressions
Campaigns, pause low performers
Top of Funnel & Bottom of Funnel
Third-party data to further optimize