Past Experience

We empower children by teaching them how to leverage generative AI, LLMs, and innovative technology, such as speech-to-text, to develop, compose, and publish unique digital music creations. By hosting six weekly sessions, one hour each for small groups of children, we will inspire them to harness these cutting-edge technologies and give them the tools to contribute more to the world. To generate revenue, along with traditional fundraising, we will create an online platform where these one-of-a-kind music creations are published and sold, with all proceeds benefiting Able Tones and other charitable causes.

Serve as an integral member of the executive leadership team, driving strategy, growth, innovation, and performance optimization across all platforms.

▪ Led a team of 20 marketing professionals aimed at capturing new business through multichannel marketing campaigns.
▪ Positioned the organization for exponential growth, increasing ARR by $2.3M in 12 months and raising the minimum monthly retainer across all clients.
▪ Achieved a 65% reduction in GTM time within six months and streamlined operational processes, including the integration of 6Sense to Marketo to SFDC.
▪ Transformed the demand generation department, expanding and building a high-capacity team that drove success.

Led the expansion footprint for the newly merged TI Hold Co. organization, consolidating CRM, paid media, social, analytics, and web experiences into one highly effective operational solution and brand. Provided strategic thought leadership on operational initiatives, strengthened stakeholder engagement, and sharpened marketing tactics.

▪ Catapulted growth, expanding web traffic by 123%+, achieving a 10X boost in paid media activations, driving a 20% jump in social engagement, and increasing email open rates by 50%.

▪ Improved the organization’s capacity by designing, building, and developing tiholdco.com, ntgfreight.com, and transportationinsight.com.

▪ Unlocked a pipeline of leads by achieving 33M hyper-targeted impressions in three months, increasing marketing sourced opportunities by 30%, and boosting ROAs by 130% throughout a twelve-month period.

Managed and redeveloped the digital landscape and content in US and Canada for 16 independent web assets, dealer portals, asset libraries and events registration sites for personalized mobile experiences of the longest continually manufactured motorcycle brand in the world. 

• Owned the development, content, technical architecture and launch strategy for the first Triumph Certified Pre-Owned motorcycle program 
• Optimized $2.3M/yr. (Americas) in dynamic Programmatic, Social and Search activations based on dealer inventory and quarterly promotions 
• Developed the bulk of Triumph’s Marketing funnel analytics, lead projection models, user tracking methods and performance dashboards 
• Rebuilt and launched four ecommerce sites to include 183 customizable Dealer Pages 
• Successfully executed 180+ Triumph experience launch events in 2016, 2017 and 2018 to showcase our new bikes. Bonneville Back in Black, Reborn, and Icons tours 

Managed and redeveloped the digital landscape and content in US and Canada for 16 independent web assets, dealer portals, asset libraries and events registration sites for personalized mobile experiences of the longest continually manufactured motorcycle brand in the world. 

• Owned the development, content, technical architecture and launch strategy for the first Triumph Certified Pre-Owned motorcycle program 
• Optimized $2.3M/yr. (Americas) in dynamic Programmatic, Social and Search activations based on dealer inventory and quarterly promotions 
• Developed the bulk of Triumph’s Marketing funnel analytics, lead projection models, user tracking methods and performance dashboards 
• Rebuilt and launched four ecommerce sites to include 183 customizable Dealer Pages 
• Successfully executed 180+ Triumph experience launch events in 2016, 2017 and 2018 to showcase our new bikes. Bonneville Back in Black, Reborn, and Icons tours 

Set the Marketing foundation for hyper-growth in very fast-moving start-ups. 

WP ENGINE & SPRINGBOT. 

• Built and implemented two nurture email campaigns that, after 1000 participants, are still seeing 50% open rates and 65% CTR 
• Doubled the Marketable database and increased site traffic by 30% 
• Deployed LinkedIn advertising model that drove 10% engagement lift on content at below $6 CPC
• Integrated SFDC, HubSpot, Tract billing, MySQL, Unbounce, Google Analytics, GoToWebinar and other Social platforms to improve existing relationships and build new ones  
• Deployed Multi-Touch Attribution (MTA) model for marketing effectiveness 
• Deployed LinkedIn advertising model that drove 10% engagement lift on content at below $6 CPC 
• Developed HTML templates for event management marketing, social engagement, email marketing, and internal marketing operations 
• Deployed and trained teams on Jira/Atlassian/Confluence tools 
• Lead data-quality projects in SFDC and HubSpot using CRMFusion 

Marketo expert, proven SFDC admin, SEO/SEM, Marketing Operations expert in the B2B technology space globally. The OutSystems modern application platform’s high productivity, connected, and AI-assisted tools help developers rapidly build and deploy a full range of applications anywhere the organization requires. With a growing base of active customers, strategic partners, and technology alliances across 87 countries and 22 industries, OutSystems is helping organizations make a strategic difference in their business through modern software development.

• Deployed global demand generation program in Marketo. Proving over 100% improvement in conversion rate in less than six months in APAC 
• Developed, manage, and optimize SFDC, Marketo and other system integrations, global lead routing and database inactivity campaigns
• Experienced in Email Preference Center design and strategy 
• Developed, interpreted and delivered actionable and mobile analytics, by territory, from a multitude of data sources on a weekly, monthly, quarterly and annual bases 
• Deployed GDPR, CASL, CAN-SPAM, EU Directive, & Spam Act 2003 (Australia) safeguards in Marketo to protect our email IP reputation and deliverability control 

Passion, Honesty, Focus, Growth, and Family. As trusted and knowledgeable pacesetters, my team brought years of management and hands-on experience supporting digital marketing solutions to industry-leading IT consulting/staffing firms and software companies. The digital team is focused on achieving sustained growth through a relentless drive for success.

• Achieved 300% increase in pipeline opportunities and helped move the company to 400% revenue growth annually 
• Administered Salesforce, Silverpop, Google AdWords, and Social communication channels ensuring optimal lead scoring, sourcing and routing from web forms, landing pages, and online referrals 
• Improved website traffic 110% YOY while lead quality and quantity increased 
• Managed two OpenWorld, two IOUG Collaborate, and one Dreamforce conference, along with dozens of Oracle marketing and private events 
• Exhibited success in marketing automation, lead scoring, persona design, direct marketing, public relations (Forrester, Gartner, Frost & Sullivan), mobile monetization strategies, SEM, content writing and financial management